All about Digital Marketing
Remember/Caution, only if you are aware of the basics of coding, I would recommend you to make changes in the important files of your WordPress website directory. This method is limited to Websites setup on WordPress Platform. In order to add code to the Header & Footer for various purposes […]
BreadCrumbs Breadcrumbs, in the marketing terms is secondary navigation setup inside the website for better user experience, reducing bounce rate while giving user easy and more access to switching between relevant pages while searching for a particular content in the website. They show user hierarchy and location of the webpage […]
Anchor Text Anchor Text is the visible and clickable underlined blue text in a hyperlink. An anchor text literally anchors two different locations on the internet together. It is a blue underlined text used to link one webpage to another. Although, it is possible to change the color and underlining […]
Google Panda Algorithm Google Search Algorithm update – Panda, was mainly a content related update to check and rank the website based on the quality and relevance of a content on a webpage as per the user query. All the sites that had low and poor quality content experienced a […]
Featured Snippets Featured Snippets, is a feature on Google Search to display a short summary of the user query on the top of Search Engine Result Pages. Google Search Alogirthm finds the best and relavant answer from the numerous content posted related to a user query and displays it in […]
Customer Retention Customer Retention, in marketing terms means to retain an exisiting customer by providing customer services, building good rbusiness relations such that the customer continues to avail the services and products offered by the company.
Customer Acquisition Customer Acquisition refers to acquiring new customers through different marketing strategies and running targetting ads on potential customers.
Ad Optimization Altering or updating the text/ image/ structure/ schedule/ design of an advertisement to make it best and most effective so that it gets delivered to the right audience (target audience) in the right way at the right time is called Ad Optimization.
Search Engine A search engine is a digital engine like google, bing, etc. that drives you through your search keywords by digging into its database and lands on to relevant information/pages/websites.
Potential Customers A potential customer is anyone who may take an interest in buying the products or services that you have to offer. For a company X which sells wedding dresses, any to-be-bride and her near and dear ones i.e. someone who is capable and most likely to buy those […]
Cost Acquisition As the name suggests, acquisition costs refers to the total cost involved in acquiring or purchasing something like an asset. This includes the cost of testing, surveying and installation of the product, sales tax, cartridge or shipping cost, even the customs fees for overseas transfer or money exchange, […]
Niche A niche refers to a market or area with its own specific reputation (requirements, customers, and products) that may interest a particular kind of population. It should tell about the comfortable place for a selected group of individuals. e.g. Manish Agencies, a food selling brand, found a niche in […]
Landing Page Landing Page, in marketing terms refers to the page a visitor sees when he/she clicks on the Advertisement or Marketing Campaign. It is a creatively designed page containing content referring to the advertisement such that a visitor lands to the specific yet offering most valuable content related to […]
Structured Snippets Structured Snippets is a kind of Ad extension of Google Ads used to add more information to the Text Ad. Structed snippets help the advertiser to display different verticals and types of product that the business provides. E.g. A Shoe company can display the different Brands of shoes […]
Ad Extension Ad extension i.e. Advertisement extension refers to the additional content that we can add to the advertisement to receive maximum output. An advertisement normally includes headline, description and landing page link, while an ad extension open gates to add location, contact number, multiple sitelinks etc. to the advertisement. […]