Demographics Demographics refers to the selection of data or audience based on specific factors like age, sex, education, work experience, hobbies and interest, job role, location. In order to categorise and meet an industry specific audience, demographics are very important to show an advertisement to the correct target audience.
Domain Name
Published on :Domain Name/Website Name Domain name, commonly known as a website name, is the name of the website where all content and data resides and available to the audience, e.g. www.domainname.com. Domain name selection is one of the most important aspect to start any online marketing business because this is what […]
Bounce Rate
Published on :Bounce Rate In marketing analytics, bounce or bounce-back is a term used to describe a single visit to a single page of a website. If a user opens your website and goes back or exits without hitting any other page on the website, he is said to have bounced-back. This […]
Buyer Persona
Published on :Buyer Persona A buyer persona is an imitation of a person who is likely to buy your products or services or use your brand and website. A buyer persona(s) can be created using data about your existing customers or the behavioral patterns, geographical location, interests, and goals of consumers gained […]
Pixel
Published on :Pixel Pixels, short for Picture Elements, are tiny dots that make up an image on the display of any screen. The screen is a composition of thousands of pixels that are arranged in the form of a matrix. Individual pixels are usually not visible due to the tiny size, however, […]
CTA
Published on :CTA – Call to Action CTA stands for Call to Action is a feature where the website indulges the viewer into performing an action i.e. a click. This action button is designed to provoke an instant response. Some daily examples include “Call Now”, “Read More”, “Click Here”, “See More”, “Watch […]
KPI
Published on :KPI – Key Performance Indicator As the name suggests, KPI or Key Performance Indicators are the most critical and important measures of progress towards a goal. KPIs help us strategize our operations, improve upon the carping areas and analyze before making any decision. It makes us focus on what matters […]
Template
Published on :Template A template is a dummy file or a sample arrangement that serves as a reference to start a new document or webpage. A template has a particular format to guide you through the eventual look and feel of the document or webpage so that you can make changes in […]
Dynamic Page
Published on :Dynamic Page A dynamic webpage is a server-side page that changes its content every time it is viewed by a user based on the user information. It uses a server-side script that is processed before loading the page, thus changing the content of the page. Dynamic pages take longer than […]
Static Page
Published on :Static Page An HTML based page that has a fixed view and content irrespective of its audience is called a static web page. It does not change dynamically and will have the same design and material no matter how many times and from where you load it. Such webpages involve […]
Trackbacks
Published on :Trackbacks Traceback is an acknowledgment of the link created on the blog. It is a way to notify the WordPress blog system that it has been linked to some other blog. It can be sent either automatically through settings or by using the traceback URI from a WordPress blog (ends […]
Pingback
Published on :Pingback A pingback is a created reply or special comment made to link to a blog post that allows and accepts pingbacks. This term is exclusive to WordPress blogs where one blogger can link his blog to some other WordPress blog.
Remarketing
Published on :Remarketing Re-Marketing is a strategic advertising scheme that prompts the user with advertisements of items/products/services that they recently searched for on the internet. e.g. A potential customer or lead who recently used (say) Amazon app or visited their website to search for shoes will see ads of the shoes from […]
CTC
Published on :Click To Conversion – CTC Click to Conversion or CTC is a ratio of the no. of clicks on an advertisement to the no. of conversions. It corresponds to the clicks per conversion. CTC helps us determine the approximate no. of clicks we will be needing to meet our sales […]
Click Through Rate
Published on :Click Through Rate – CTR Click Through Rate or CTR is a ratio of the no. clicks on an advertisement to the number of impressions. It corresponds to the clicks per impression. This metric helps us determine the strength or performance of our ad. Higher the CTR more is the […]