Bidding Strategies A digital marketing bid is an offer in terms of money that is made by an advertiser against each of the search keywords that are present in the advertisement or otherwise. It is that the amount the bidder(advertiser/marketer) is ready to pay if someone clicks on their ad […]
Sitemap
Published on :Sitemap A sitemap is the basic flow of pages on a website. It is like a roadmap for Google to reach the important pages on a website. A well designed XML Sitemap rightly guides google and allows it to quickly follow to the most essential of your webpages thus improving […]
Canonical Links
Published on :Canonical Links A canonical link is an HTML link tag with the attribute rel=cannonical. It tells the search engine that the particular Link or URL has material which may also be present on another (canonical) page, link or website. The content may be duplicated or multi present in similar names […]
Rich Snippets
Published on :Rich Snippets Rich Snippets are the richly displayed google results i.e. the results with some additional data like reviews, recipes, events, etc. which are pulled from the structured data available in a page’s HTML code.
Campaign
Published on :Campaign A marketing campaign is a strategic display of a business (both online and offline) designed by the marketer or its hired counterpart to increase awareness about a particular product or service among its potential consumers. A campaign has a limited duration, lasts for as long as its purpose is […]
Ad Rank
Published on :Ad Rank Ad Rank is the rank or position of a pay-per-click (PPC) advertisement on the Search Engine’s Results Page. This is calculated based on the position of each keyword present in the ad which in turn depends upon the bid made on the particular keyword or ad group and […]
Conversion
Published on :Conversion In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience […]
Site Speed
Published on :Site Speed Site Speed is the average time taken by the browser to load the site (all the pages on a website) from the webserver.
Google Trends
Published on :Google Trends Google Trends is an extremely useful online tool by Google that measures the performance of a company’s digital marketing and in particular, the SEO strategy adopted by an organization. It helps the user to visualize the trends and patterns in keyword searches within Google Search, Google News, Google […]
Impression RPM
Published on :Impression RPM Impression RPM is the amount of revenue paid per 1,000 impressions. This metric tells about the amount that will be paid for 1000 impressions. In other words, it is the earning made per thousand impressions.
IP
Published on :IP – Internet Protocol IP stands for Internet Protocol is a numerical code of fixed length separated by dots. Each IP specifies a name or label to some device which communicates with other IPs through a computer or internet.
HTTP
Published on :HTTP – Hypertext Transfer Protocol HTTP stands for Hypertext Transfer Protocol is an application protocol used for communication involving data. HTTP or HTTPS (secured) forms the base for data communication in the World Wide Web. It provides a standard for web browsers to facilitate users to exchange information over the […]
TCP
Published on :TCP – Transmission Control Protocol TCP stands for Transmission Control Protocol is a set of networking protocols that allows two or more computers to communicate over the internet.
Return on Marketing Investment
Published on :Return on Marketing Investment – ROMI In the digital market, ROMI stands for Return on Marketing Investment. It is calculated as the ratio of the total profit earned from marketing to the total expenditure made on marketing. It tells us about how advantageous Digital Marketing is to a particular business […]
Funnel
Published on :Funnel A funnel or a marketing funnel is a visual representation of the different steps involved in making a sale. The funnel shape signifies the pouring order in which the activities (to make the sale happen) must be planned and executed. The top wide opening of the funnel indicates the […]