Niche A niche refers to a market or area with its own specific reputation (requirements, customers, and products) that may interest a particular kind of population. It should tell about the comfortable place for a selected group of individuals. e.g. Manish Agencies, a food selling brand, found a niche in […]
Landing Page
Published on :Landing Page Landing Page, in marketing terms refers to the page a visitor sees when he/she clicks on the Advertisement or Marketing Campaign. It is a creatively designed page containing content referring to the advertisement such that a visitor lands to the specific yet offering most valuable content related to […]
Structured Snippets
Published on :Structured Snippets Structured Snippets is a kind of Ad extension of Google Ads used to add more information to the Text Ad. Structed snippets help the advertiser to display different verticals and types of product that the business provides. E.g. A Shoe company can display the different Brands of shoes […]
Ad Extension
Published on :Ad Extension Ad extension i.e. Advertisement extension refers to the additional content that we can add to the advertisement to receive maximum output. An advertisement normally includes headline, description and landing page link, while an ad extension open gates to add location, contact number, multiple sitelinks etc. to the advertisement. […]
Demographics
Published on :Demographics Demographics refers to the selection of data or audience based on specific factors like age, sex, education, work experience, hobbies and interest, job role, location. In order to categorise and meet an industry specific audience, demographics are very important to show an advertisement to the correct target audience.
Domain Name
Published on :Domain Name/Website Name Domain name, commonly known as a website name, is the name of the website where all content and data resides and available to the audience, e.g. www.domainname.com. Domain name selection is one of the most important aspect to start any online marketing business because this is what […]
Bounce Rate
Published on :Bounce Rate In marketing analytics, bounce or bounce-back is a term used to describe a single visit to a single page of a website. If a user opens your website and goes back or exits without hitting any other page on the website, he is said to have bounced-back. This […]
Buyer Persona
Published on :Buyer Persona A buyer persona is an imitation of a person who is likely to buy your products or services or use your brand and website. A buyer persona(s) can be created using data about your existing customers or the behavioral patterns, geographical location, interests, and goals of consumers gained […]
Pixel
Published on :Pixel Pixels, short for Picture Elements, are tiny dots that make up an image on the display of any screen. The screen is a composition of thousands of pixels that are arranged in the form of a matrix. Individual pixels are usually not visible due to the tiny size, however, […]
CTA
Published on :CTA – Call to Action CTA stands for Call to Action is a feature where the website indulges the viewer into performing an action i.e. a click. This action button is designed to provoke an instant response. Some daily examples include “Call Now”, “Read More”, “Click Here”, “See More”, “Watch […]
KPI
Published on :KPI – Key Performance Indicator As the name suggests, KPI or Key Performance Indicators are the most critical and important measures of progress towards a goal. KPIs help us strategize our operations, improve upon the carping areas and analyze before making any decision. It makes us focus on what matters […]
Template
Published on :Template A template is a dummy file or a sample arrangement that serves as a reference to start a new document or webpage. A template has a particular format to guide you through the eventual look and feel of the document or webpage so that you can make changes in […]
Dynamic Page
Published on :Dynamic Page A dynamic webpage is a server-side page that changes its content every time it is viewed by a user based on the user information. It uses a server-side script that is processed before loading the page, thus changing the content of the page. Dynamic pages take longer than […]
Static Page
Published on :Static Page An HTML based page that has a fixed view and content irrespective of its audience is called a static web page. It does not change dynamically and will have the same design and material no matter how many times and from where you load it. Such webpages involve […]
Trackbacks
Published on :Trackbacks Traceback is an acknowledgment of the link created on the blog. It is a way to notify the WordPress blog system that it has been linked to some other blog. It can be sent either automatically through settings or by using the traceback URI from a WordPress blog (ends […]