Pingback A pingback is a created reply or special comment made to link to a blog post that allows and accepts pingbacks. This term is exclusive to WordPress blogs where one blogger can link his blog to some other WordPress blog.
Remarketing
Published on :Remarketing Re-Marketing is a strategic advertising scheme that prompts the user with advertisements of items/products/services that they recently searched for on the internet. e.g. A potential customer or lead who recently used (say) Amazon app or visited their website to search for shoes will see ads of the shoes from […]
CTC
Published on :Click To Conversion – CTC Click to Conversion or CTC is a ratio of the no. of clicks on an advertisement to the no. of conversions. It corresponds to the clicks per conversion. CTC helps us determine the approximate no. of clicks we will be needing to meet our sales […]
Click Through Rate
Published on :Click Through Rate – CTR Click Through Rate or CTR is a ratio of the no. clicks on an advertisement to the number of impressions. It corresponds to the clicks per impression. This metric helps us determine the strength or performance of our ad. Higher the CTR more is the […]
Bidding Strategies
Published on :Bidding Strategies A digital marketing bid is an offer in terms of money that is made by an advertiser against each of the search keywords that are present in the advertisement or otherwise. It is that the amount the bidder(advertiser/marketer) is ready to pay if someone clicks on their ad […]
Sitemap
Published on :Sitemap A sitemap is the basic flow of pages on a website. It is like a roadmap for Google to reach the important pages on a website. A well designed XML Sitemap rightly guides google and allows it to quickly follow to the most essential of your webpages thus improving […]
Canonical Links
Published on :Canonical Links A canonical link is an HTML link tag with the attribute rel=cannonical. It tells the search engine that the particular Link or URL has material which may also be present on another (canonical) page, link or website. The content may be duplicated or multi present in similar names […]
Rich Snippets
Published on :Rich Snippets Rich Snippets are the richly displayed google results i.e. the results with some additional data like reviews, recipes, events, etc. which are pulled from the structured data available in a page’s HTML code.
Campaign
Published on :Campaign A marketing campaign is a strategic display of a business (both online and offline) designed by the marketer or its hired counterpart to increase awareness about a particular product or service among its potential consumers. A campaign has a limited duration, lasts for as long as its purpose is […]
Ad Rank
Published on :Ad Rank Ad Rank is the rank or position of a pay-per-click (PPC) advertisement on the Search Engine’s Results Page. This is calculated based on the position of each keyword present in the ad which in turn depends upon the bid made on the particular keyword or ad group and […]
Conversion
Published on :Conversion In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience […]
Digital Marketing
Published on :Digital Marketing Digital Marketing or Internet Marketing in simple terms is a marketing technique that promotes your business Online i.e. on the Internet through various platforms and resources provided by big giants like Google, Bing, etc. Digital Marketing is a combination of different strategies implemented on various online platforms to […]
AMP
Published on :AMP – Accelerated Mobile Pages AMP stands for Accelerated Mobile Pages that are mobile responsive pages with fast speed. With certain set of rules and mandatory line of code to insert in order to differ this page from the regular static and dynamic pages, AMP Pages are even recommended by […]
Site Speed
Published on :Site Speed Site Speed is the average time taken by the browser to load the site (all the pages on a website) from the webserver.
Google Trends
Published on :Google Trends Google Trends is an extremely useful online tool by Google that measures the performance of a company’s digital marketing and in particular, the SEO strategy adopted by an organization. It helps the user to visualize the trends and patterns in keyword searches within Google Search, Google News, Google […]