Impression RPM Impression RPM is the amount of revenue paid per 1,000 impressions. This metric tells about the amount that will be paid for 1000 impressions. In other words, it is the earning made per thousand impressions.
IP
Published on :IP – Internet Protocol IP stands for Internet Protocol is a numerical code of fixed length separated by dots. Each IP specifies a name or label to some device which communicates with other IPs through a computer or internet.
HTTP
Published on :HTTP – Hypertext Transfer Protocol HTTP stands for Hypertext Transfer Protocol is an application protocol used for communication involving data. HTTP or HTTPS (secured) forms the base for data communication in the World Wide Web. It provides a standard for web browsers to facilitate users to exchange information over the […]
TCP
Published on :TCP – Transmission Control Protocol TCP stands for Transmission Control Protocol is a set of networking protocols that allows two or more computers to communicate over the internet.
Return on Marketing Investment
Published on :Return on Marketing Investment – ROMI In the digital market, ROMI stands for Return on Marketing Investment. It is calculated as the ratio of the total profit earned from marketing to the total expenditure made on marketing. It tells us about how advantageous Digital Marketing is to a particular business […]
Funnel
Published on :Funnel A funnel or a marketing funnel is a visual representation of the different steps involved in making a sale. The funnel shape signifies the pouring order in which the activities (to make the sale happen) must be planned and executed. The top wide opening of the funnel indicates the […]
CPM
Published on :CPM – Cost Per Mille CPM stands for Cost-Per-Mille or Cost-Per-Thousand. It is a digital marketing term for the calculation that measures the price of 1000 ad-impressions (or ad-displays) on a single webpage. Bidding systems use CPM to calculate the cost of an advertisement for every 1000 people viewing it. […]
CPC – Cost Per Click
Published on :CPC – Cost Per click CPC or Cost-Per-Click is the amount owed/paid by the advertiser when someone on the search engines’ page clicks on the ad. e.g. If the advertisement budget is $1000 and 800 clicks are made denotes a CPC of $1.25.
ROI – Return on Investment
Published on :ROI – Return on Investment ROI stands for Return on Investment, which is a ratio of the profit/loss made on investment over the fiscal year. It is expressed in terms of a positive or negative percentage of the base investment value during a particular year. e.g. If an investment of […]
Page Ranking
Published on :Page Ranking Page Rank or PR is Google’s method of providing a rank to the web pages to be able to choose the most appropriate web results corresponding to the user’s search. The highest-ranking web pages appear first on the Search Engine Results Page (SERP). Google has a self-developed, non-public […]
Big Targeting
Published on :Big Targeting Marketing comes with a cost and thus a budget. To utilize the decided marketing budget in an optimized manner, we do what is called target marketing or big targetting. It is a strategy of converting the indefinite domain into a defined range or in other words, narrowing down […]
Lookalike Audience
Published on :Lookalike Audience A lookalike audience is a bunch of people who are similar to an organization’s best existing customers and thus most likely to be interested in buying or investing in their product or service(s). The customers being used as the base for analysis or choice are called the source […]
Page Authority
Published on :Page Authority Page Authority (PA) is a ranking score between 1 to 100 which basically states how well a specific page will rank on the search engine result page (SERP). It uses data from the web index and dozen different factors to calculate the rank which registers as higher the […]
Domain Authority
Published on :Domain Authority Domain Authority (DA) is a ranking score between 1 to 100 which basically states how well a website will rank on search engine result pages (SERPs). It takes into account multiple factors to calculate the rank which registers as higher the score, greater is the rankability. DA is […]
Keywords
Published on :Keywords An important focus word or phrases related to your business, that best describes your business and is likely to be hit by many. LSI keywords – Latest Semantic Indexing keywords are related keywords to the seed keyword. Not exactly being the synonyms, these keywords are particularly linked to the […]