Structured Snippets Structured Snippets is a kind of Ad extension of Google Ads used to add more information to the Text Ad. Structed snippets help the advertiser to display different verticals and types of product that the business provides. E.g. A Shoe company can display the different Brands of shoes […]
Remarketing
Published on :Remarketing Re-Marketing is a strategic advertising scheme that prompts the user with advertisements of items/products/services that they recently searched for on the internet. e.g. A potential customer or lead who recently used (say) Amazon app or visited their website to search for shoes will see ads of the shoes from […]
Click Through Rate
Published on :Click Through Rate – CTR Click Through Rate or CTR is a ratio of the no. clicks on an advertisement to the number of impressions. It corresponds to the clicks per impression. This metric helps us determine the strength or performance of our ad. Higher the CTR more is the […]
Bidding Strategies
Published on :Bidding Strategies A digital marketing bid is an offer in terms of money that is made by an advertiser against each of the search keywords that are present in the advertisement or otherwise. It is that the amount the bidder(advertiser/marketer) is ready to pay if someone clicks on their ad […]
Campaign
Published on :Campaign A marketing campaign is a strategic display of a business (both online and offline) designed by the marketer or its hired counterpart to increase awareness about a particular product or service among its potential consumers. A campaign has a limited duration, lasts for as long as its purpose is […]
Ad Rank
Published on :Ad Rank Ad Rank is the rank or position of a pay-per-click (PPC) advertisement on the Search Engine’s Results Page. This is calculated based on the position of each keyword present in the ad which in turn depends upon the bid made on the particular keyword or ad group and […]
Conversion
Published on :Conversion In the field of digital marketing or simply marketing, Conversion is the term used to describe the situation when a potential customer becomes a buyer of the product/service being marketed. Any website visitor bringing profit to the website owner is a conversion. This usually happens when the right audience […]